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The Multi-Screen Strategy

Powered especially by the rise in smartphone adoption, the Multi-Screen Strategy uses responsive web design to allow websites to automatically adapt to the user’s device and screen size. That means your customers will always have the best user experience, whether it is on desktop, phone, tablet or TV.

Your customers expect a great browsing experience, regardless of what device they use.

Building your multi-screen site is a key step to growing your audience and revenue in the long term. Think of it as a huge new opportunity, but only if your website is designed to give customers what they need on smaller smartphone screens as well as tablets and desktops.

The Rise of Mobile

More people than ever are living their lives on multiple screens. Smartphone and tablet ownership continues to expand, especially with more affordable devices and data plans available on the market. As a result, consumers can now interact with businesses 24/7 from anywhere – at home, at work, on a bus.

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Mobile Gets Traffic

With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions.


Drop off

Research shows that 57% of mobile users will abandon your website if it takes more than 3 seconds to load

The Challenge

Most businesses acknowledge that investing on mobile is now imperative. The real questions are “How?” and “Where do I begin?”.

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The Solution

The key is understanding that mobile is not just an extension of desktop: find out what your users expect from mobile and proceed to deliver it. By creating compelling experiences that customers love, you greatly increase the chances that they will keep coming back to your website.

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Case Study: Mini 5-Door

Cream has a proven track record of successful Multi-Screen Projects. Our recent site for Mini Cooper Australia to Market their new Mini 5 Door is one such project. Asides from being fully responsive, the site incorporates many new technologies including custom parallax, javascript, waypoints and adaptive responsive methods to load relevant assets and image sizes based on the end user device, hence reducing load times significantly, giving an engaging user experience across all screen sizes and ultimately driving conversions.

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Mini Case Study

Get in Contact Today

If you would like to talk about mobilising your existing website or have an upcoming project which would benefit from multiscreen, please get in touch. Google Customers, please quote discount code in your communications with us to avail of a 10% discount.

Cream Creative Ltd.
Floor 3
11 South William Street
Dublin 2

T +353 (0)1 633 4379